Physician Surveys and Studies
The New England Journal of Medicine’s Recruitment Advertising Department and its companion website, NEJM CareerCenter (NEJMCareerCenter.org) has commissioned a number of studies and physician surveys throughout the years to help physician recruiters better understand attitudes, trends and behaviors among job-seeking physicians.
NEJM CareerCenter sponsored these studies to help inform physician recruiters and to provide information that is practical and actionable in regards to helping with the identification of high-quality physician candidates, as well as other physician recruitment and retention efforts.
Online job postings are a critical tactic in sourcing physicians in today’s competitive talent marketplace. And while it is clear that most physician employers use this marketing tool to find qualified candidates, there is little guidance available on how to make online job postings more effective.
Online job postings are advertisements whose primary purpose is to encourage a candidate to respond to an employer’s solicitation. In order to learn what attributes of an online job posting physicians are most likely to respond to, NEJM CareerCenter contracted with MedPanel to conduct a blind independent study.
The physician recruitment landscape is extremely competitive. As recruiters continue to source from a finite group of physicians, the importance of executing effective and efficient advertising is paramount. Understanding how physicians respond to employment marketing materials is key to optimizing recruitment advertising
Understanding the passive jobseeker is key in order to reach the largest pool of candidates.
The NEJM CareerCenter recently commissioned Digital Research Inc., (DRI) to conduct a blind study of physicians in the United States to gauge their different levels of job-seeking activities. The study reveals that approximately 77–86% of the physician population are passive job seekers. This white paper summarizes the key findings of the study.
2010 How Physicians Search for Jobs
This physician survey provides information regarding the most frequently used and most helpful sources for job leads for physicians both in print and online. Additionally, it identifies social networking usage during the job search and the features, services and types of physician job-seeking websites considered most valuable.
2011 Essential Journal Study
This physician study provides information on the journals physicians rank as “essential”, meaning they take time and make an effort to read them. Essential journals are shown to be read sooner, read more thoroughly and passed on more frequently than journals considered to be of secondary importance or categorized as “throw-aways”. Additionally, this study provides the top sources of job leads that physician in the IM and IM subspecialties would utilize in a future job search.